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A logo is a graphical element, that, together with its logotype (a uniquely set and arranged typeface) forms a trademark or commercial brand. Typically, a logo's design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority.

The logotype is one aspect of a company's commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logotypes are also used to identify organizations and other, non-commercial entities.